Evaluation

By William Heynes

1.)  In what way does your media product use, develop or challenge forms and conventions of reality media products?

Unfortunately I have had to use Freddy’s, my media partner’s, format of pictures because some how I managed to lose the screen shots I created on the computer. To cut a long story short, I have been given permission to use Freddy’s pictures.

In Picture 1, top left, we are illustrating young love. The similar forms of convention is from the Base Hunter video. In the Base Hunter video screen shot we can see the similarity between the two shots; in our shot Tori, our main girl actor, is lying on her bed looking at the picture of Stan the main boy actor. I think it shows compassion even though it is a very simple thing to do - it convinces the audience that there is a strong feeling towards the boy.

I also find it very interesting that the main camera focuses in on 
 the photograph not the girl; this is shown both in the Base Hunter screen shot and also in our video shot.  

This screen shot, from Base Hunter again, I think proves that our film represents forms of conventions of real media products. In the shot his friends are coming to see him, so they can get ready, but also you can tell something is wrong through his facial expressions. This is also similar to our music video in the fact that the Stan’s friends come and see him, in the screen shot top centre. 

In the shots so far in Base Hunter they are very well lit, compared to our music video where it is dark. We did this so it would create a much darker and club feel to the video.

In this screen shot the boys from the Base Hunter video are being filmed in their car. We also decided to get a shot from inside the car such as the screen shot top right.  When we filmed inside the car, the car was not moving and we actually filmed whilst the door was open. Along with this it had been snowing and we thought we did quite a good job in discussing the fact we were stationary. This is also why the picture is dark, unlike the Base Hunter shot were it is light compared to our video.  I find it very interesting how our movie and the Base Hunter video are similar in concept, so I find it shows that our music video is very realistic compared to other media conventions. 

In this shot it is fairly similar to our club shot centre left, as it represents a club atmosphere. This was and still is vital for our movie to work. We filmed the shot in a nightclub where we decided to film from a high angle. We felt this would give a much better sense of atmosphere. In our move the lighting is blue and I think it creates a completely new exciting atmosphere, and again with the picture here from Eric Prizze. 

In this picture from the Swedish House Mafia tour to LA, it is showing the DJ as one of the most important in the frame. Again in our film we film the DJ at the night clubs as we felt the DJ is vital for the atmosphere to work. In our shot in the centre of the grid, we film the DJ from a low angle as we felt this gave a much more interesting feel.  In this picture of the Swedish House Mafia, the atmosphere is incredible and ecstatic, so this is what we tried to represent in our video of the DJ 

This picture is from a live Swedish House Mafia gig in Amsterdam. As you can see the blue lighting is  similar to our shot centre right on the grid. For any music video it is vital to have good lights, so we wanted this to be a main part of our video. Throughout our music video we have used blues and purple lighting. This is because in all of the main gigs recently this is the main colour of lighting used. So from this we can prove our music video is very up to date and has lots of similar conventions to real media.

This picture is from the music video Swedish House Mafia Vs Tinie Tempha-Miami 2 Ibiza.   I am comparing it with our shot bottom left on the grid. What we wanted to show is the relationship with people on the club floor. This shot is in black and white which I think is very good cinematography, but in our video we wanted to use full colour on the dance floor.

This picture is representing the awesome club scene of House music. This picture represents our shot bottom central on the grid. This just shoes how vital it is to have a good club scene packed with people to make the whole atmosphere work.

This still is from a part in the Swedish House Mafia Vs Tinie Tempah.  The still represents drinking, in our grid bottom right,  in our film we wonted to represent alcohol in a very sensible way, Tory the girl actor drank out of a campaign which we thorte was very classy. Alcohol is a huge pass time in house music. And it was ecenthol for our move to work…