Since we are a small company and cant spend too much money on producing a video, we decided that there wont be an institution producing our video. However that means that there wouldn't be a company helping us publishing and contributing the video, as well as exhibit the video.
Therefore we decided to use YouTube as our support for publishing the video to kind of test the market and see if the audience appreciates our product. That saves money and risk, so that we can focus on producing the video and if it will get the aimed success, we could think about selling the rights of showing the video to several music TV channels like Viva or MTV.
About YouTube:
YouTube is a video sharing website, with which it is possible to upload and view videos as well as in combination with several websites to download these videos.
YouTube was founded in 2005 and changed the whole video market, suddenly it was possible to upload any sort of legal and appropriate videos on an online platform where everyone had access to. That meant that videos with a tiny production budget still had the chance to be seen and liked but a possible audience of worldwide 2 billion Internet users. That opened a huge new market and everyone had the opportunity to share their productions with everyone. Therefore we decided to start exhibiting our product on YouTube because of the bigger reachable audience.
If we would have enough money though and would have the opportunity to hire a production company we would probably go for "ShootYou" (http://www.shootyou.co.uk/).
That is a small production company from London, which is based on the production of videos. It suites for every purpose but the reason why we chose ShootYou is because they are open minded, what could bring in new aspects in the production and really easy in their production scheme. As well does ShootYou work within hours, if required, with professional staff from BBC what brings not only knowledge in it, there is a whole experience team working together and pulling on one side.
In addition is already on their main site the opprotunity presented to divert the video/production in all different formats, what is in our view one of the most important factors. Because nowadays media is everywhere and wants to be accessed from everywhere, that requires the possibility of being able to watch our production mobile, with your smart phone or iPad, but as well on internet portals.
This company seems to be up to date so that the video could even be produced in 3D, what would make your production unique, since videos can actually be watch in 3D on YouTube.
Freddy
