Audience research

We made an audience research to find out why people choose the music they do, whether videos make a difference, what attracts people to videos and what puts them off. We asked them eight questions in form of a survey and here are the results:

1.     Do you like dance music and why?

10 people answered with: Yes

The most common reason for liking dance music is:  because it is entertaining.

2.     Do you watch the music videos of the music you listen to?

6 people answered with: Yes, sometimes

4 people answered with: Yes, but only if the song is really good

3.     What do you like in music videos?

An entertaining storyline, entertaining effects, flashing lights, color, fast editing, dancing skills, creativity, women, cars, nice locations, clubs;

4.     Do you still like the song after you have watched the video to it?

3 people answered with: Yes

5 people answered with: Yes, but only if the video was good

2 people answered with: No, if the video was distasteful

5.     What do you get out of watching a music video?

A feeling for the song, knowledge, entertainment, association to certain objects from the video, pleasure, fun, picturing the song, giving images of others people creativity;

6.     Do you like black and white music videos?

3 people answered with: Yes

4 people answered with: No, color is better

3 people answered with: It depends on the mood

7.     What don’t you like in some dance music videos?

Bad storyline, too stereotypical things, slow/boring story, too many half dressed girls, too much sexism, too packed;

8.     What do you prefer: a sing-along music video or a story based music video?

6 people answered with: Story based

2 people answered with: Sing-along

2 people answered with: It is depending on the mood

*out of 10 persons asked

Freddy

3x3 Key shot

3x3 Key shot describtion

1.      The plane is a key shot because of the freedom it is representing, you want to do something, just do it. That it what the whole thing is about, just doing what you want. However it is always easier looking as it actually is. But I guess that is why people like it, because they can dream having a live like that – an aspect I want to have in our video as well, making people admire something.

2.      Half dressed women, women their selves don’t mind seeing other women half dressed, as long as it is not sluty. They rather see it is a good point and would appreciate it.  Men do not mind either, because they are attracted by it and enjoy seeing it, and probably start dreaming, how good it must be being famous and being able to have all that. That is what I plan to do as well, attract both genders with our video.

3.      Presenting the name of the artist, and showing how well known he is by having own advertisement. Might be considerable in our video as well.

4.      The artist at work, showing what they do, to make sure the people recognize them on pictures, advertisement, videos, gigs and co. We could to this probably by editing a face in the video, singing the lyrics you can hear.

5.      Fancy car, and setting the location- not only to show how cool the locations are the video is made, as well to present a whole lifestyle and the easy going once you are like they are. It is a principle of making people wanting to be like the star is.

6.      People going crazy and wanting more of this unique quality the video, music is giving the crowd. When people are filmed going crazy they see that they can have fun two- that is what we considered as well, like for example filming a social.

7.      The private yacht just supports the feeling of freedom by being able to travel where you want to, but as well by the financial reason, what gives you sometimes just more possibilities.

8.      Palms, pool, people, sun and good music – all that equals good mood, people starting to dream again, especially when videos are set on holiday locations, because obviously they are just nice to be at. That couldn’t be filmed on school grounds, however does a nice sunrise in the morning over a frozen lawn have its mood as well.

9.      A big city, freedom, opportunities, and changes – things people look for their whole life, but then in a video it looks so easy to reach it and have it. It is all based on showing the people what they want, then they are happy and enjoy what they see. We could maybe film the easy life of the weekend and its pleasures.

            Freddy

Textual Analysis "Wash My World"

http://www.youtube.com/watch?v=GYfcF4oztsw

Cinematography:

The first shot is an establishing shot in a low angle, setting the scene. A big city with lots of things going on like people moving and cars driving, what gives you the impression of freedom but stress at the same time. The following shot is a mid shot of lots of half dressed girls in green shorts and white tight t-shirts. The mid shot of the television which is showing a close up of a mans mouth talking, makes the audience feel, he is important and people listen to him.  That gives the impression that he the man, who mouth you only can see so far is something like a leader who is speaking to his executive power to make them do something. That is supported by the following quick mid shots that are showing either people in a city polluting the world by using cars, producing waste and not being caring about the environment, or the women walking around and setting a good example by using bikes, being healthy and trying to convince people being environmental. In between you always see close ups of the man’s hands or his mouth saying something what is followed again by long shots of the girls. The next shot is a shot of close up of the man’s face what brings the effect of finally being able to see the mysterious man, the artist Laurent Wolf. A further close up shows an exhaust polluting the air, what made clear now that the video is about how the people don’t care about polluting the world and making it dirty. Followed by a low angle shot showing the girls walking in a line together, makes them mighty and big, what has the effect that people listen to them and do what they want. That is underlined by a long shot a the end where the girls are walking and coming closer and closer to the camera, as well it has kind of a savior effect.

Sound:

The sound is all based on the song itself because there are no diegetic noises. It is obviously a music video that was made after the song it was produced so the images are going with the sound/song that is played. For example like the part when the singer in the song is singing “Wash My World” and the girls in the video are jumping around and are actually cleaning. As well as when the Artist is singing the lines “Wash My World” even though you know it is not him singing because it is a woman’s voice singing the song. That is probably made to show the audience that he is the artist and possibly even produced the voice singing.

Editing:

The video has been full of special effects and is basically living of that, because the story line is not necessarily what the audience would expect to see. It is mix of half dressed women and the environmental problems we have nowadays. However was there a lot of fast editing going on what kind of showed both perspectives in on shit because of the fade ins and outs plus the fast editing.

The videos name and the artist face were edited in the video what made sure that people know whom the song is by and how it is called.

Mise-en-scene:

The whole video is set in a really weird way, by putting sexy girls and wastage and pollution in one video. However have both criteria been represented very well, like for example the girls in green tight shorts, which is on the one hand side attractive but on the other hand is green a really environmental colour and stands for alternative powers and a green healthy world. The setting of the place where the video has been made was well done as well, because the city life was presented really realistically with all the people driving around, being in traffic jams - a big variation of different cars.  However was lots of the setting surreal like the cleaning with a fire truck in the jungle and using washing powder to clean it. People have been as well massively tolerant with the situation what made the video again surreal even of the appropriate setting of the actors and the city/location of filming. However what I really liked is that this video is the first house music video I have seen that is not only focused on half dressed women, lots of drugs and crazy laser shows!

Freddy