Well to start with is our audience not strictly definable, people that listen to our kind of music could be Blingers, Trackies, Chavs, Trendies, Boy Racers, Hipsters, Raversm Scene Kids, and Craft Kids. However I would say quite straight forward that Emos, Metalheads, Skaters, Young Alts, Gamers and Geeks are rather listening to other genres, as the one we represent.
As well does the gender have quite a big influence on our audience; therefore I split the audience definition into female and male.
Our average targeted female audience member would:
- Be between 16-25 years old
- Straight/lesbian/bisexual
- Be single/relationship
- Have no children
- Live probably in a city or bigger town
- Listen to a wide range of music, however House Music when she is going out
- Invest her money in outfits and fun time with friends
- Be often online, to be up to date
- Surf on facebook, youtube, skype
- Watch programmes like Entourage, One Tree Hill, Gossip Girl, but could be spread further as well
- Read magazines like ELLE, Vogue, Glamour, Cosmopolitan
- Love trendy brands
- Look after her body, healthy food-less fast food
- Sometimes smoke weed
Our average targeted male audience member would:
- Be between 17-26
- Straight/gay/bisexual
- Be single/relationship
- Have no children
- Live probably in a city or bigger town
- Listen to mainly chart music
- Invest his money in fun times with friends, outfits, his business idea (if he has one)
- Be often online, to be up to date
- Surf on facebbok, youtube, skype,
- Watch programmes like Entourage, One Tree Hill, Top Gear, but could be spread further as well
- Read magazines like FHM, Men’s Health, GQ
- Like his standard brands
- Look after his body, stay fit-but would still eat his burgers
- Sometimes smoke weed or Skunk
Freddy
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