Andrew Goodwin's Theory - tied into our work

Andrew Goodwin's Theory includes some key elements, that complete and round up a video with its music and its images.

-          There needs to be a relation between the image and the lyric

-          There needs to be a relation between the image and the music

-          The genre needs to be represented in both, the song (music & lyric) and the images

-          There need to be lots of close ups of the main artist, to satisfy the record companies

-          There is voyeurism in lots of the videos that need to be treated carefully

-          It is likely that there are textual references to other music videos to provide further pleasure of the viewer.  

We managed to meet the first point of Andrew’s theory well, as Madonna sings ‘music makes the people come together’ (0:47) people are shown hugging each other and having a good time. In (0:57) Madonna sings ‘music mix the bourgeoisie and the rebels, what basically means it mixes the classes, as the image shows a girl drinking champagne. In (2:05) Madonna sings ‘hey mister DJ put a record on I wanna dance with my baby’ while in the video you see people dancing together, boys with girls but even more modern - girls with girls and boys with boys. Additionally on the right in the picture there is a DJ scratching the vinyls.

In (2:13) we managed to meet Andrew’s second point and the image in concrete relation to the music – the lights go on and off with the beat.

I think as well, that we met our stereotype with the visuals as well as with the lyric - the only importance is to go out and have a good time doesn’t matter if with a different class. That is actually what I experienced when I have been filming for our video on new years eve in a club, different people came together and the only importance is to have a good time and enjoy – that is what everyone has been living that night and I think that is the impression the filming expresses.

Well we don’t have a lot of close-ups of our main actor but the beginning of the videos introduces the actors extendedly and do stick to the night club atmosphere we decided not to cut in close-ups of our main actors.

Due to this being our first video we don’t have the chance to make any references to other videos we made before, but we made reference to the genre with our mise-en-scene, like ‘One’ by SHM. Additionally I think we didn’t show any person in an inappropriate way in terms of too much naked skin and we have been treating voyeurism with respect.

Freddy

Our final Logo

That is our final logo which appears in the video as well is on our Digipack!

Isn't it beautiful?

Final Digipack

Here we go! After two exhausting weeks of cutting, changing, cropping and inserting we are finally done! That is our Final Digipack!

Six stills from our video, one cut round, so that it looks like a CD, two others written on with the Title names, one cover with our Production logo, on picture and the closing page with the copyrights on it and a barcode.

Overall I believe it meets our targeted group and satisfies its purpose.

Lets rock the Evaluation!

This is our music video advert for a music magazine, i have yoused a still from a sceen in the video, i then desided to youe the Ministry of sound logo and along with the hmv logo.
Over all i think it is grate and it brings acros the right ider and grabs the aurdeonce we wont.

Will Heyens

Changes

Due to font problems Will and me decided to go for the font: Digital

Our previous font choice was Apple Gothic, however we are working on Windows and this font is not available.
Our new choice however works really well with the party image we are representing in our video.
Additionally there are no continuous problems coming up because we only used one bit of writing in the video, which is our logo and lost its original shape after a bit of photo-shopping.
So look out for D I G I T A L !

Feedback

Well, we showed our video to our class mates and collected feedback - positive as negative.
However is the negative feedback, not necessarily negative, it is important to give our video the last improvement and try to make it perfect.
Things we have to improve are to:

- Make the first seconds a still picture and put in the titles (name of the video/ our name)

- Delete a shot due to double appearance

- edit the Flashback on the beat

- editing everything on 4 bar edit

- Add more shots to complete the story line (Stan/Tori)

- Get our couple getting closer

- Make a proper fade out

If all this is done, we will head to the ancillary task!

Hi, this is our second rough cut,, we have developed it a lot compered to the last rough cut, so sit back and enjoy.

from Will and Freddy