Drum-roll...
Font Test - Apple Gothic
We chose this font because we think it represents our video and what it is about the best. It is clean, not too much, but still enough!
It goes as well because the brand Apple is using it quite a lot in their marketing, and we have at least two of their products in our video.
We might even can consider sponsorship ;D
Wednesday, 1 December 2010
FoNt tEsT
FonT Test
Font Test - Brush Script Std
Font Test - Bank Gothic
Font Test - Chalkduster
Font Test - Hiragino Sans
Font Test - SchoolHouse
Font Test - Engravers
Font Test - Euclid Fraktur
Font Test - Euclid Math Two
Font Test - Apple Gothic
Saturday, 27 November 2010
I have been looking at how Rihanna advertises in music magazines and generally how she presents her self when she is promoting her music.
In all of her Page adverts in magazines she is always looking at the camera were she is trying to catch the readers eye and make them a little bit more intreeged in what the advert is trying to say, She is always trying new looks and how she can promote her self in a new light.
In this advert she is promoting her self as a new face, she has used almost a star track them which is defiantly a new look.
In some of her adverts it is very simplistic as there is just a very good photo of her, this is one of the best ways of advertising because if it is palled of it means that every one nows how she is for intense this advert photo.
Will Heynes
Friday, 26 November 2010
How do musicians promote themselves?
Rihanna - who is she?
Yes, obviously she is probably the most famous female pop musician of the 21st century.
But how come we know that?
Well, if there wouldnt have been Jay-Z, who brought her in that whole music business she would probably still be signing in her flat.
So first of all, have a contact in the scene - that helps you get in the press.
Be different, people dont want to see and hear what they have been seeing and hearing last year - htey want new styles!
And again RED in Rihanna's latest video:
Only Girl
http://www.youtube.com/watch?v=pa14VNsdSYM
She used the colour red -everything is red, even her hair:
She is not only on YouTube, MyVideo, MySpace, Facebook and Twitter, she has a own homepage and several fan pages where her latest songs and videos are shown.
But most of the people who dont know her yet, wouldnt browse for her, so what can she do to extend her number of fans?
So Rihanna needs to be there where potential audience is, e.g. on big music festivals, where other artist are performing and therefore different fans are. She needs to present on MTV and give interviews about her new video. She needs to market it to the audience by being present, as well by going to talk shows and talk about her past and future - to satisfy the audience thirst of news!
Freddy
Yes, obviously she is probably the most famous female pop musician of the 21st century.
But how come we know that?
Well, if there wouldnt have been Jay-Z, who brought her in that whole music business she would probably still be signing in her flat.
So first of all, have a contact in the scene - that helps you get in the press.
Be different, people dont want to see and hear what they have been seeing and hearing last year - htey want new styles!
Be crazy and make something that people associate you with. Get an image- Rihanna is famous for being the "Bad Girl", innocent font -but catchy, naughty color: 
And again RED in Rihanna's latest video:
Only Girl
http://www.youtube.com/watch?v=pa14VNsdSYM
She used the colour red -everything is red, even her hair:
She is not only on YouTube, MyVideo, MySpace, Facebook and Twitter, she has a own homepage and several fan pages where her latest songs and videos are shown.
But most of the people who dont know her yet, wouldnt browse for her, so what can she do to extend her number of fans?
So Rihanna needs to be there where potential audience is, e.g. on big music festivals, where other artist are performing and therefore different fans are. She needs to present on MTV and give interviews about her new video. She needs to market it to the audience by being present, as well by going to talk shows and talk about her past and future - to satisfy the audience thirst of news!
Freddy
What is a Digipak?
Since it is one of our tasks to create a digipak for our music video + the song, I thought I first of all investigate in the difference of a CD/DVD case and a digipak.
Well, basically is a digipak nothing else than a fancy CD/DVD case - but why would you have one thing and two names?
This appears to be another influence of the internet. Since people are buying songs of the internet - some even get them for free, illegally - is it hard to keep the sales of CD cases up. This is because of cheaper, faster and easier access to the song in the internet. So what to do, if you want to keep the sales up and make sure your songs/videos do not get copied illegally and spread for free in the internet.
!You have to give the audience/customers something the only can get when the buy the song as hardware - and so was the digipak invented!
But what could it be? It cant be cheaper, because the costs are higher. It cant be easier as just a click in the internet. And it cant be faster than a download in 20 seconds. So what can the digipak do, what the mp3 file in the internet and the old CD case cant do?
Well, if there would be an easy answer, than I would not be sitting here because I would be a millionaire.
But there are different ways you can try to get the audience back to by the good old hardware.
How to attract my audience to buy my product as a hardware and not download it in the internet?
That is first of all up to the design of the digipak. Give the digipak a fancy layout and so that people will buy the pak due a unique selling point, e.g.
-3D image as a cover - that couldn't be displayed on a computer!
-Design the digipak different to competitors and old CD cases, make them fancy - space for two CDs. One song CD, on Video CD - that cant be downloaded in the internet.
-Release extras on the digipak version, like a bonus song or a bonus video.
-Give a 20% off voucher for this artist next concert.
-Put a little booklet in the case with extra information, song lyrics and extra pictures.
-Or put even fan articles in it, for example for an artist like 50 Cent, put a 50 Cent necklace in it.
This is how I would design my digipak - there will follow some designs!
Freddy
Well, basically is a digipak nothing else than a fancy CD/DVD case - but why would you have one thing and two names?
This appears to be another influence of the internet. Since people are buying songs of the internet - some even get them for free, illegally - is it hard to keep the sales of CD cases up. This is because of cheaper, faster and easier access to the song in the internet. So what to do, if you want to keep the sales up and make sure your songs/videos do not get copied illegally and spread for free in the internet.
!You have to give the audience/customers something the only can get when the buy the song as hardware - and so was the digipak invented!
But what could it be? It cant be cheaper, because the costs are higher. It cant be easier as just a click in the internet. And it cant be faster than a download in 20 seconds. So what can the digipak do, what the mp3 file in the internet and the old CD case cant do?
Well, if there would be an easy answer, than I would not be sitting here because I would be a millionaire.
But there are different ways you can try to get the audience back to by the good old hardware.
How to attract my audience to buy my product as a hardware and not download it in the internet?
That is first of all up to the design of the digipak. Give the digipak a fancy layout and so that people will buy the pak due a unique selling point, e.g.
-3D image as a cover - that couldn't be displayed on a computer!
-Design the digipak different to competitors and old CD cases, make them fancy - space for two CDs. One song CD, on Video CD - that cant be downloaded in the internet.
-Release extras on the digipak version, like a bonus song or a bonus video.
-Give a 20% off voucher for this artist next concert.
-Put a little booklet in the case with extra information, song lyrics and extra pictures.
-Or put even fan articles in it, for example for an artist like 50 Cent, put a 50 Cent necklace in it.
This is how I would design my digipak - there will follow some designs!
Freddy
Thursday, 25 November 2010
Filming progress
Incredible!
Yesterday we used for the first time a Flip HD ready camera in normal light - and we have been absolutely overwhelmed by its quality.
We managed to film almost another third of our film in 90min, as well because of Flip's easy use.
At the moment we are doing a rough edit and get the last missing scenes togehter with the amazing Flip camera.
We highly recommend filming with Flip by Cosmic - even for personal use.
Freddy
Yesterday we used for the first time a Flip HD ready camera in normal light - and we have been absolutely overwhelmed by its quality.
We managed to film almost another third of our film in 90min, as well because of Flip's easy use.
At the moment we are doing a rough edit and get the last missing scenes togehter with the amazing Flip camera.
We highly recommend filming with Flip by Cosmic - even for personal use.
Saturday, 20 November 2010
Risk Assessment
As we a know health and safety is coming in to our lives more and more, so at Freddy's Will we have come up with the possible problems which could occur during our filming.
Our biggest concern is not the filming in school, but the possible filming out of school in the night club, this is because it will not be a controlled environment and there will be alcohol consumed at the night club, so there is always the possible problem when alcohol is consumed.
Also in the club, we will be concerned about filming in a area with a lot of people, so will organise a area which will be away from the mane crowds.
Over all every thing should be fine as long as people behave them selves, and it should be a very enjoyable evening and along with getting al of the shots we wont it should be a huge success.
By William Heynes
Our biggest concern is not the filming in school, but the possible filming out of school in the night club, this is because it will not be a controlled environment and there will be alcohol consumed at the night club, so there is always the possible problem when alcohol is consumed.
Also in the club, we will be concerned about filming in a area with a lot of people, so will organise a area which will be away from the mane crowds.
Over all every thing should be fine as long as people behave them selves, and it should be a very enjoyable evening and along with getting al of the shots we wont it should be a huge success.
By William Heynes
Subscribe to:
Posts (Atom)